SVP, Communications and Marketing

Responsible for developing and implementing a comprehensive strategic communications and marketing program for the Council. Oversee and direct two broad initiatives: (1) NMHC's member information/content strategy, including digital/web communications; (2) public affairs, public relations and marketing;

Reports to

This position reports directly to NMHC's President.

Responsibilities

• Serve on the president's senior management team and participate in the organization's ongoing strategic plan implementation.
• Develop and lead communications plan for NMHC which identifies objectives, clarifies target audiences, articulates a positioning statement or message, strategies and tactics to meet stated objectives.
• Develop and lead implementation of public and media relations strategy to elevate the image of the apartment industry with policymakers and thought leaders.
• Work with NMHC's Government Affairs department to develop and implement advocacy communications strategy.
• Serve as on-the-record spokesperson for media interviews on behalf of NMHC, as needed, and support other subject matter experts who are speaking on behalf of the organization.
• Identify and leverage emerging communications outlets that connect NMHC with new constituents, support awareness of NMHC's brand and serve the organization's strategic goals.
• Support coalition work in partnership with Government Affairs and other external organizations, as needed.
• Oversee the day-to-day activities of the communications function including budgeting, planning and staff development.
• Hire and manage staff who can implement communication and marketing strategies from various platforms.
• Oversee the day-to-day activities of the marketing function including budgeting, planning and staff development.
• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities and conduct annual performance appraisals.

• Minimum 10 years in a senior management role in communications or public affairs.
• Strong leadership skills and senior-level managerial, problem solving and strategic planning capability and policy/program implementation.
• Experience successfully running integrated issue or political campaigns, including knowledge of polling/focus groups, media relations, advertising, social media and grassroots/grasstops.
• Deep understanding of the legislative and regulatory process at the Federal and State/Local levels.
• Experience with on-the-record media interviews.
• Excellent interpersonal skills and ability to effectively communicate, both written and orally, with diverse audiences and high-profile individuals.
• Excellent analytic and organizational skills including priority setting required.
• Ability to make decisions in a changing environment and anticipate future needs.
• Strong project management experience. Ability to handle concurrent projects through time, project and budget management.
• Ability to be an excellent team player as well as work independently with minimal supervision.
• Experience with associations or membership groups strongly preferred. Knowledge of rental housing business and advocacy issues a plus.
• B.A. or B.S. required. Prefer degree in journalism or communications.